As an ecommerce business owner, you’re probably familiar with the importance of email marketing for driving sales and building customer loyalty. But have you ever stopped to consider the role of transactional emails in your overall email strategy? In fact, according to a recent study by Experian, transactional emails have 8x more opens and clicks […]

As an event professional, you want the best possible outcome for your events. Maybe you want to increase ticket sales, build lasting relationships, or just spread the word. Either way, you need to promote your event to achieve those goals. One of the best ways to do it is through email marketing. If you aren’t […]

Ever wonder what happens behind the scenes when you hit “Send” on an email? Enter SMTP—the Simple Mail Transfer Protocol. It’s the silent workhorse that makes sure your messages travel across the wide expanse of the internet and land in the right inbox.  Think of SMTP as the world’s most efficient postal service. It doesn’t […]

If you’re using SendBlaster as a mail client, it’s necessary to configure your SMTP settings in order to correctly send emails out: basically, it’s like giving SendBlaster the instructions about how to deliver your messages employing the correct outgoing server. Here’s how to. 1. Open SendBlaster and click on “Send” button from the left side menu: 2. Click on Send Settings: […]